ELIXIR AND ELIXIR INTERNATIONAL - PUBLISHED BY ELIXIR MAGAZINE LTD LONDON

Elixir Magazine and Elixir International Magazine ISSN 1753-3864 are based on an original concept by journalist Avril O'Connor and published by Elixir Magazine Ltd London.

Elixir is the first and only consumer glossy magazine and web e-zine www.elixirnews.comto totally focus on the demand for anti-ageing products and services and support it with expert information on emotional and physical wellbeing.

The website www.elixirnews.com was launched by Avril O'Connor on 2 April 2005.

Elixir Magazine Ltd London

ELIXIR INTERNATIONAL MAGAZINE PUBLISHED BY AVRIL O'CONNOR LONDON

Elixir Magazine and Elixir International Magazine have the ISSN 1753-3864 and are published by Avril O'Connor and its sister web e-zine www.elixirnews.com

ELIXIR MAGAZINE PUBLISHED BY AVRIL O'CONNOR

Elixir Magazine and Elixir International Magazine have the ISSN 1753-3864 and are published by Avril O'Connor and its sister web e-zine www.elixirnews.com

SILENCE OF THE LAMB - EASTENDERS ACTOR ON HIS BATTLE WITH HEARING LOSS

An act of kindess publicising the plight of some of the world's poorest children has led to popular TV actor Larry Lamb loosing his ability to hear in one ear.

The EastEnders and Gavin and Stacy star was in Senegal for a week with a charity but stopped taking his malaria pills on his return because he felt fine, despite being medically advised he should take them for a further eight days. Three days after his return he developed an unexplained fever thought to be malaria.

Larry was seriously ill for several weeks and at one point thought he was going to die. He had to be hospitalised and put on a drip. Halfway through his illness, he started to notice whining noises in his right ear and was referred to an ear, nose and throat specialist.

The specialist diagnosed an infection of the cochlear nerve in the inner ear, which affected his hearing so badly that he is now completely deaf in his right ear.

"Losing my hearing hs been a nightmare and a real shock to the system, a classic case of not appreciating what you have until it's gone. I have gone from having good hearing in both ears to only having no hearing in one ear practically overnight, it has been very frustrating. To add to that I was getting a horribly staiffback and neck from constantly leaning to try to hear people. As an actor, hearing is so important, so rehearsing and filming was beginning toget very difficult indeed."

Larry, father of DJ George Lamb, says he now appreciates how isolating it is for people with hearing loss.

"If I am sitting with two or three friends it is almost impossible for me to follow the conversation, " he says.

Afte a few weeks Larry sought the help of hearing aid audiocologist Mark Edgar, at Specsavers in Edgware Road, London. Mark confirmed that the malaria Larry had contracted had damaged a large number of hair cells in his inner ear - these are the ones that send electrical signals to the cochlear nerve. The result is similar to age-related hearing loss but much more sudden and profound and means Larry can't hear higher frequencies, especially women and children's voices, and most consonants.

Everyone's hearing will deteriorate at some stage - with age the hair cells in the inner ear lose their efficiency, affecting what we hear. Larry had started to lose his hearing before his trip to Senegal but unfortunately contracting malaria led to an acceleration of this natural process.

This type of sudden loss is quite unsual and the infection that Larry contrcted damaged his hearing so much that he has been left with permenant damage and complete loss of hearing in his right ear. Unfortunately, the ears work together and unless both are working perfectly it can be difficult to hear over background noise as one ear works to drown out the background while the other works to pick up the sound you want to hear.

Larry's sense of localisation - where a sound is coming from - is also impaired, making crossing the road potentially dangerous, explains Mark Edgar of Specsavers.

Colin has since fitted Larry with a state-of-the-art CROS System hearing aid. This is very discreet, the size of a jelly bean, and sends the sounds he should be hearing in his right ear via "Bluetooth" technology to a device worn in his left ear.

"This haring aid has made a huge difference to my life and its an enormous relief to be able to hear again. I can't belive how discreet it is, so much so that people around me don't realise I'm wearing a hearing aid and I even forget its there.

"I am so grateful to Specsavers for giving me back my hearing and I would certainly advise everyone to have regular hearing tests, after all, they are free so what's stopping you?"

Lanzarote Hotel and Spa - our spa spies give their verdict

Year round sunshine and relaxation at the 5* Hesperia Lanzarote Spa and Hotel sounded enticing.

But this was to be our first taste of Lanzarote and I must admit that we approached the holiday nervously, fearing tattoo-covered chavs drinking pints of lager at 10 in the morning. We need not have feared!

Our first impression of the beautiful 5* Hesperia Lanzarote was one of tranquillity and calmness. The entrance lobby is cathedral like in its vastness, with hushed staff bustling about. We were offered a cooling drink on arrival before being shown to our beautiful suite overlooking one of the four swimming pools and the sea.


The hotel, opened in 2003, is located in a quiet corner of the island, away from the tourist spots of Puerto del Carmen and Playa Blanca and within a 10 minute walk of the upmarket new marina of Puerto Calero where there are fantastic designer shops and a choice of about 10 restaurants along the harbour.


The gardens and terraces of the hotel lead down to the sea and are beautifully maintained. There is even a little shelter built on the edge of the gardens for the local cats, where food and water is left for them. The terraced pool areas are spacious and fantastic for soaking up the rays.


The hotel is large but was very quiet when we were there. The rooms are beautifully furnished with large king size beds and a balcony overlooking the sea or gardens. Our suite even had a Jacuzzi for those relaxing moments after a hard day lying in the sun, sightseeing or enjoying a beauty treatment in the spa. The room was fully equipped with all the usual luxuries such as air conditioning, satellite TV, mini bar, robes and slippers, wireless internet access and of course a hairdryer. Every comfort one could imagine!


The excellent Spa facilities are located below the lobby, in a calm, tranquil area of the hotel. My husband, who is suffering from a recent back injury in a car crash, spent time every day in the thermal massage spa pool where the powerful jets eased out the tension and pain.


The Spa and Wellness Centre is very comprehensive, with a sauna to relax in, a Turkish bath to clear the pores and the large thermal massage spa pool itself. The treatments available are excellent with much emphasis placed on locally available materials such as Aloe Vera and volcanic mud.
There are four restaurants on site although not all were open when we were there and we went out every night to a new local restaurant, most of which were great value for money and offering delicious, locally caught fresh fish. The breakfasts at the hotel were excellent and enormous. The vast buffet offered everything one could ever dream of eating for breakfast (and also some things that you wouldn’t dream of eating or drinking at that time of day!). Eggs were cooked to order, freshly baked bread of every shape and size was available, beautiful fresh fruit, hams, sausages, bacon, on and on! We ate so much most mornings that lunch was often missed!
We were so sad to leave the beautiful tranquil surroundings of the Hesperia Lanzarote and are already planning our return trip.

GADGETS - THREE OF THE BEST FOR TONING ARMS

The T Bow

The T-Bow is a great all-round exercise device from Swizerland which can be used to at home as well as in a class. It reminds me of the Step but you can do more since it is curved so you can use it both up and upside down - stepping on it as a platform, using it as a bench to do press ups and standing on the edges of the curve and rocking from side to side to build up strength and balance, as well as using it with bands. It takes up very little space and is very versatile.

It comes with a DVD and a set of different stretch bands. The exercises are easy to master, even for someone at beginner stage fitness. Our tester tried the T-Bow for three weeks and noticed an overall improvement in cardio-vascular fitness and the bands helped improve arm definition and strength. She was very pleased with the results.

The T-BOW home pack (including T-BOW, DVD and stretch bands) is available from www.t-bow.co.uk for £125 including delivery. Rating 8/10.



Shake Weight

The dumbbell-shaped device is an arm strengthening and toning hand weight which you move back and forth.

Our picture shows the wife of Liverpool Captain, Stven Gerrard using the device which uses as technology called "dynamic inertia" to create vibration which gains momentum.

When held, the weight has a vibrating motion which looks sexually suggestive. The Shake Weight is aimed at women's hard-to-shift bingo wings, there is also a bigger, longer version for men.

Our tester found it hard to get the hang of the movement required but after persisting got the hand of it. Arm and muscle strength both improved in two weeks of use.

The Shake Weight™ retails at £29.95, does not require batteries and comes complete with a bonus workout DVD. Available from www.highstreettv.com and Tesco stores For stockist information or to order by phone, please call 0800 883 8224. Our rating 7/10


Slendertone System Arms

The System-Arms garment for women is an easy to use arm toner working the tricep (triceps brachii) muscles in the upper arm to eliminate bingo wings. The makers advise that you use it 5 times a week for 4 weeks to improve upper arm definition.

Slendertone works by electrically stimulating the muscles. The System using a core control device which can be attached to various garments with pads to stimulate particular muscles - arms, abs, buttocks etc. You attach the arm garment, click on the control and set the strength and frequency of the contractions.

It's really a lazy person's device or for someone who wants an extra boost, perhaps after injury, because you can't really do anything while you have the pads on.

Our tester used the device regularly for four weeks. She felt stronger but wasn't sure whether her arms looked more toned. Our rating 5/10. Slendertone Arms with the controller costs £119.98. Buy online at www.slendertone.com

VINOTHERAPY IN THE GREEN HEART OF ITALY

The famous vineyards of Lungarotti








Tre Vaselle pool - relax with a view of the Umbrian hills




Where vinotherapy means bathing and drinking wine!

Anyone who knows us at Elixir, knows our passion for a glass ….or two of wine - particularly because it contains high amounts of anti-ageing antioxidants! So they might perhaps understand the shock of sampling vinotherapy in Italy for the first time.

After one of the best massages I can ever remember I was relaxing in the bath tub (pictured), already containing what I assumed to be grape extracts when the spa therapist uncorked a perfectly good bottle of red wine and poured its contents into the bath. Seeing the look of pure horror she relented and saved a glass, saying it wasn’t good to drink too much in the spa.

So with glass in hand I not only tasted but relaxed and bathed in the revitalizing and antioxidant vapours of one of the fine wines of Torgiano – a hilltop village in the heart of the famous DOC and DOCG wine region of Umbria.

The Bellauve Vinotherapy Spa is indeed a gem. It is peaceful and beautiful, with indoor and outdoor pools, Turkish baths, gym and outdoor relaxation areas surrounded by olive groves and views of the Umbrian Hills.

The spa is set in one of the region’s most exclusive five-star hotels, the Relais Hotel Le Tre Vasalle. The hotel, in a 17th century house and whose name refers to the ancient ceramic winejugs, is in a narrow street in what was once a fortified village in the Middle Ages, near ancient towns of Perugia (5 miles) and Assisi (10 miles).


Surrounded by antique furniture and paintings, each of the 60 bedrooms is furnished differently, giving it has the atmosphere of a grand country home – perfect for a romantic getaway. The restaurant, Le Melograine, reworks traditional Umbrian specialities such as pasta with black truffles, as well as diet menus served with famous local wines..

Le Tre Vassale brings together wine, art and hospitality. This is because the hotel is the passion of one family – the Lungarottis, first and second generation winemakers who have made Torgiano their own.


Tre Vaselle entrance (pictured) - Torgiano an ancient Medieval hill town of small streets

As well as the hotel, there is a wine museum and olive oil, museum and the nearby Cantine Lunggarotti which produces the finest red wines grown on surrounding slopes (Sangiovese, Anaiolo, Merlot and Cabernet Sauvignon), including Rubesco. The whites (Trebiano, Grechetto, Chardonnay, Pinot) are grown on cooler hillsides. And there is also an excellent sparkling Lungarotti Brut made with Chardonnay and Pinot Noir - the traditional champagne grapes.

Giogrgio Lungarotti and his wife and Maria Grazia, an art historian run the winery business with daughters Chiara and Teresa and produce around three million bottles of wine annually.

The famous Rubesco wine

A visit to the Wine Museum and the Cantine are a must. Housed in the 17th century Palazzo Graziani-Baglioni, it has one of the most comprehensive collections of viticulture artifacts anywhere in the world – from its earliest stages in the Mediteranean to the Middle Ages and beyond – covering five thousand years of winemaking history. The theme of Bacchus runs through the collections which are housed in 20 rooms, featuring working tools, the history of wine in pleasure, fine prints, drawings, antiquarian books and graphics by Picasso and a glass by Jean Cocteau.

The hotel offers a range of activities including truffle hunting, cookery classes, as well as scooter hire.



Ancient grape press in the Wine Museum


An elborate ancient drinking flask


A glass by Jean Cocteau



The secret Palazzo of Torgiano - across from the hotel



The prized Italian truffle



Truffle dog Alice gets her reward


I have always wanted to go truffle hunting. And it was not a disappointment. No need to get up at the crack of dawn. After a lazy breakfast we are driven to a nearby forest to meet our guide Matteo and his English setter Asia.

The black truffles, known locally as “black gold” can fetch up to 150 Euros a kilo and the rarer white 3,000 Euros so the cost of buying your truffle dog – 4,000 euros in the case of Asia can pay dividends.

Asia was no disappointment. She was driven by a reward of a cheese slice each time she found a truffle. Sniffing the ground and as if by magic she would start digging with her paws, finding truffle after truffle. Standing on her back legs she put her front paws on Mateo’s hips to claim her reward.

As we walked in the woods we passed groups riding horses – this is also riding country. And back at the minibus we were greeted by table laden with a feast of antipasti and red wine – and it was only 10.30am! A bit early even for me but sometimes a girl has to do what a girl has to do! It would be rude not to.

FACT BOX

Hotel Le Tre Vaselle, via Garibaldi, 48. Torgiana – Perugia. T: + 39 075 9880447
www.3vaselle.it Email: 3vaselle@3vaselle.it
Double rooms from £194 ($297, €220), also look out for special packages and promotions on the website.

Cantine Giogio Lungarotti T: + 39 075 988661 www.lungarotti.it/information on wine tastings mailto:lungarotti.it
Wine and Olive and Oil MuseumsT: +39 075 9880200 mailto:museovno@lungarotti.it museoolio@lungarotti.it

Getting to Torgiano

Alitalia to Rome www.alitalia.com/Ryanair to Perugia www.ryanair.com/

Juvéderm Ultra Smile - we test the newest lip enhancer

Beautiful lips - that is lips with subtle volume always make a face look attractive. But in the past cosmetic procedures, using different types of fillers, have been hit and miss with some products in the early days that were totally unsuitable for subtle enhancement.

Now Botox innovator Allergen has recently launched a new lip enhancer, Juvéderm® ULTRA SMILE. This product is the first hyaluronic acid dermal lip filler to contain a local anesthetic called lidocaine.

Hyaluronic acid is a natural substance within the skin, which amongst other things, hydrates the skin and adds volume, contributing to the overall smooth appearance by enabling the skin to retain water and absorb more than 1,000 times its weight. The hyaluronic acid in this filler is formulated in a lab.

Juvéderm® ULTRA SMILE has received European regulatory approval and has a CE mark following clinical trials at 13 clinics across the UK. The trial enrolled 57 patients requesting aesthetic treatment for lip definition and enhancement. Patients were treated with Juvéderm® ULTRA SMILE for a variety of reasons including top and/or bottom lip definition, top and/or bottom lip fullness, and to treat the corners of the mouth.

Importantly, 96 percent of patients treated felt Juvéderm® ULTRA SMILE gave natural looking results, and 98 percent said they would recommend the product to a friend.

ELIXIR tests the product

ELIXIR has tested the claims made for this product. Our guinea pig, a 58-year-old went along to try it at the clinic of Dr Tracy Mountford in London's Harley Street.

Dr Mountford is a meticulous practitioner - ensuring first and foremost that you know exactly what the treatment involves and filling out a detailed health questionnaire - which Dr Mountford went through with a "fine tooth comb"!

Juvéderm® ULTRA SMILE is about subtle enhancement - a treatment philosophy espoused by Dr Mountford - so our testor was confident she would not come out looking like Daffy Duck or certain celebrities.

The treatment itself takes around 15 minutes with injections using a fine needle at strategic points on the lip to bring out a subtle fullness. The lidocaine does not completely eleminate the pain but makes it less painful overall so that the doctor can work more precisely.

Our guinea pig had about 8-10 injections - one phial of Juvéderm® ULTRA SMILE. Dr Mountford also recommended tiny injections at the corner of the mouth to give the lips a more positive unturned look.

At the end of the treatment there was minimal swelling and the subtle enhancement our tester had hoped for. Importantly there were no lumps, bumps - a completely natural look...


"I was pleasantly surprised. I have had one previous experience of lip fillers and mine swelled up enormously, although they went down later. This time there was virtually no swelling and I was very pleased with the result - younger looking lips which don't look as if I have had any work done. I would have it done again when I need it."

Our tester gave this treatment 9/10.

Juvéderm® ULTRA SMILE costs between £200 and £400 and lasts longer than most others - up to one year.

Contact: Dr Tracy Mountford www.cosmeticskinclinic.com

BEFORE AND AFTER PICTURES OF Juvéderm® ULTRA SMILE

ALICE BEFORE

ALICE AFTER



LAURA BEFORE



LAURA AFTER



Compare the subtle enhancement above with these celebrity disasters:

Lesley Ash

Melanie Griffiths

Pete Burns

More information on Juvéderm® ULTRA SMILE and information on finding a qualified practitioner visit www.juvedermultra.co.uk

WHY DO SOME PEOPLE LOOK YOUNGER - DISCOVER HOW YOU CAN STOP YOUR BODY AGEING AT EXCLUSIVE LONDON SEMINAR

LOOK YOUNG, LOSE WEIGHT, FEEL GREAT!
NEW ONE DAY INTENSIVE WORKSHOP FROM PERSONAL PHYSIQUE , WEIGHT LOSS AND DE-AGEING SPECIALISTS, TIM BEAN & ANNE LAING

Tim and Anne pictured above

“Tim and Anne have succeeded in changing the way their clients look, feel and live" - Jemima Khan

Most of the symptoms we associate with ageing are actually nothing to do with getting old. And if over 80% of the diseases we die from are caused by our lifestyle choices, and are therefore actually preventable, then that leaves loads of things we can do every day to turn back our physiological clocks AND LOOK YOUNG, LOSE WEIGHT, FEEL GREAT!!

Tim Bean is presenting daily at The Vitality Show 18-21 March (win free tickets) and will be talking about The Neck Up Diet and Turn Back Your Age Clock

Leading international health experts, Tim Bean & Anne Laing are founders of The Institute of Physique Management (www.iopm.co.uk), a private practice that takes prominent business people and celebrities through customised physique, lifestyle and wellness management programmes. They are authors of Turn Back your Age Clock - look and feel 20 years younger in only 8 weeks, Hamlyn (2009).

NEW FOR 2010 is their Look Young, Lose Weight, Feel Great 1 Day Intensive Workshop will take place in Central London on Saturday 24th April 2010

"If you're serious about your health, your looks and living to a full and fruitful age, but aren’t paying attention to your lifestyle, you'll pay the price," warns Tim.

This NEW workshop will reveal the principles, secrets and strategies everyone can adopt to LOOK YOUNG, LOSE WEIGHT, FEEL GREAT!

The fast-moving, full-on day will break through the “Myth-information” we mistakenly accept as truth, and will reveal the real secrets behind the diet and exercise regimes their private celebrity clients use every day to stay looking slim, vibrant and alive!

What the Workshop will cover:

 Learn why it’s not aerobics that holds the secret to burning pounds of fat off fast! In fact in many cases it’s the worst thing you can do!

 Get the real deal on hormones and the roles they play as master computers of almost all your bodies functions, from mood, metabolism, libido, weight, fatigue, hunger and sleep through to memory, clarity and other functions of your brain!

 Discover why eating more will help you extend your lifespan – and carve off the inches - faster than eating less! In fact we now know that staying in the best shape and having more energy, better health and a more youthful and vibrant physique – is totally destroyed by most common diets!

 Find out the real reason why you shouldn’t snack between meals – and it’s not because you don’t need the calories!

 See how you can totally avoid the mid-afternoon munchies and charge through the day with amazing levels of energy!

 Learn why, contrary to popular opinion, the most important meal of the day isn’t breakfast!

 Work out exactly where your optimal training zone should be – and it isn’t based on your heart-rate! Wouldn’t it be great to walk into any health club, anywhere in the world, and know exactly what’s the best and safest routine to use?

 Master the skill of getting the perfect meal in any restaurant, by simply following our unique two-step plan. Imagine being served a beautiful dinner with the freshest most nutritious ingredients that you won’t feel guilty eating – without making a fuss or drawing attention to yourself! You’ll find out how to order “off menu”, and have even the grumpiest chefs love you for it!

 Learn why most of the diseases we associate with getting old…are nearly totally avoidable! And the easy, simple things you can do from tomorrow that will give you disease-proof protection.

 Discover why the fat gene is a complete and utter myth when it comes to being seriously overweight, and the reason why you never see cellulite on the legs of an athlete!

 You’ll also learn about our famous “Inside-out, Upside-Down & Back-to-front” principle for maintaining a beautiful and more youthful physique.

 There’ll be a wealth of take-home tips and ideas to easily incorporate into your daily schedule,

 PLUS we’ll guide you through our personal pick of top exercises to shape and tone your body to perfection!

Booking Info:

£179 per person, book via physique@iopm.co.uk or call +44 (0)20 8870 4557
24th April, 2010. 8.30am - 4.30pm

www.iopm.co.uk/ www.turnbackyourage.com

SPEEDOLAUNCHES FIRST BODY-SCULPTING SWINSUIT

The swimwear genuiuses at Speedo created a new fabric technology to create a swimsuit that is almost made to measure.

The Speedo Shapeline, is a range of three swimsuit designs, that help accentuate the shapely parts of a women's body - in effect sculpting the body.

The bust shaper (Natasha) is great for the fuller-busted woman, flattering the bust area and balancing the silhouette; the waist shaper (Madeleine) is for straight or hourglass figures, complementing natural curves and shaping the waist; and the tummy and hip sculptor (Maria) is designed to complement pear-shaped women.

The swimsuit, which costs £100, is made of ultra soft, high performing fabric that ensures a smooth and flat appearance and comes in a range of bra sizes from 30B to 34G in suits size 10-20. This ensures a very flattering silhouette with double-layed stomach panels to provide maximum support, nipping in at the waist to accentuate curves.

Speedo researched the body shapes of 5,400 women who categorize the female body into three different types - bottom hourglass, hourglass and top hourglass - 95% of women fell into these three categories.

The swimsuits are available in two colours - black and red and more information is available at www.speedosculpture.com.

Photographer Mary McCartney was commissioned to take the launch photos below:




Tonia (above) wears the tummy and hip sculptor



Susan (above) wears the bust shaper



Joy(above) wears the tummy and hip sculptor



All three styles above

SCHWARZKOPF LAUNCHES PALETTE INTENSIVE CREAM COLOUR - SALON COLOUR HAIR WITHOUT THE PRICE TAG!

Hair experts Schwarzkopf launches a new range of permanent home colour - Palette Intensive Cream Colour.

The formula, based on the professional in-salon range (without the salon price tag at £3.49), includes macademia oil to nourish and optimum pigment content to give hair a rich colour full of intense shine.

Models, pictured below, at the London launch, demonstrated the full colour range of palette shades, reds, browns and blondes, below..



Palette is available in 12 shades -

200 Light Natural Blonde
400 Natural Blonde
500 Dark Blonde
600 Light Brown
650 Chestnut Brown
678 Ruby Red
750 Chocolate Brown
800 Dark Brown
850 Mocha Brown
872 Dark Bordeaux
878 Mahogany
900 Black


WATCH THESE VIDEOS IN WHICH TOP HAIRDRESSER ANITA COX-MCMILLAN GIVES YOU ADVICE ON HOW TO GREAT HAIR COLOUR

Choosing a new hair colour

Tips to prepare your hair for colour

Pick the best colour for you


Schwarzkopf’s Palette provides an enticing colour choice from glossy blondes and deep chocolate browns, to warm reds and lustrous blacks. And with it’s safe and easy to use application process, Palette is perfect for transforming tresses from dull to dazzling without the hassle of time-consuming and costly salon visits.

For those who are a little apprehensive about home-hair colouring, Palette have also launched a fantastic website http://www.haircolourtrips.co.uk/ with the help of twice British Colourist of the Year and stylist-to-the-stars Anita Cox-McMillan.

Schwarzkopf Palette is available nationwide RRP: £3.49 and with a full money back guarantee. For stockists, please call Schwarzkopf on 0800 328 9214.

LIVERPUDDLIAN CRIMPER ANDREW COLLINGE CELEBRATES 100 YEARS OF FAMILY HAIRDRESSING

Andrew Collinge (pictured above), twice winner of The Hairdresser of the Year Award (1993 and 1997) recently celebrated 100 years of hairdressing.

The celebration hosted by Alberto Culver, featured a look at iconic hair styles, from the bob, the Jessica Rabbit to the big hair look of Bridget Bardot.





The event also marked the relaunch of the Andrew Collinge luxury hair care range, with new formulas and packaging. The range delivers salon quality shampoos and conditioners with a RRP price of £4.99 - buy at Superdrug, Tesco, Asda, Sainsbury's and independent



Back to www.elixirnews.com

SHISEIDO LAUNCHES FIRST SERUM TO TRIGGER NEW SKIN CELL GROWTH

Shiseido, the Japanese luxury skincare company, has scored a first in skin care technology with the launch of a new anti-ageing serum that stimulated the skin to produce younger cells.




Bio-Performance Super Corrective Serum, with a relatively cheap price tag of £82, for a top of the range cosmeceutical with proven scientific trials, launches in the UK on Saturday (27th February).

Already top stores such as Harrods are holding client lists waiting to be the first to try this innovative technology.

Bio-Performance Super Corrective Serum contains two ingredients, together called Bio-Regenerist, which have been shown to promote the production of the skin's fibroblasts by up to 27%.

Fibroblasts are cells in the epidermis (skin layers) which are responsible for producing the key constituents of firm and young skin including collagen, elastin and hyaluronic acid.

Shiseido is so confident that this new product works that it has not hesitated in declaring that it works right from day one - in trials on 222 women 100% said their skin felt more resilient - while 92% said they felt their wrinkles has been smoothed.

Shiseido's approach in the development of this new serum was to look at recent developments in regenerative cosmetic medicine, in particular the use of epidermal growth factors (EGF) which cosmetic doctors extract from a patient's blood serum and reinject into the face to encourage skin cell proliferation.

The serum's two key ingredients, in the Bio-Regenerist complex are extracts from
safflower and yeast, which stimulate an increase in EGF protein, which in turn signals the fibroblast cells to renew and proliferate.




As a result these younger cells are able to produce more collagen, elastin and hyaluronic acid - targetting wrinkles sagging, dullness and lack of radiance.

This new product is aimed at women (and men) aged 30+ when the skin first starts to deteriorate.

Shiseido Bio Performance also contains Rose Apple Leaf Extract an antioxidant to help the fibroblasts fight oxidative damage including sun; Super bio-Hyaluronic Acid N – a humectant and Super Plant Bio Exfoliant to natural resurfacing

On sale from 27 February it costs £82 for 30ml. For stockist information call 0207 313 4774.





Results before and after one week of use



Results before and after three weeks of use