Tuesday 9 March 2010

SPEEDOLAUNCHES FIRST BODY-SCULPTING SWINSUIT

The swimwear genuiuses at Speedo created a new fabric technology to create a swimsuit that is almost made to measure.

The Speedo Shapeline, is a range of three swimsuit designs, that help accentuate the shapely parts of a women's body - in effect sculpting the body.

The bust shaper (Natasha) is great for the fuller-busted woman, flattering the bust area and balancing the silhouette; the waist shaper (Madeleine) is for straight or hourglass figures, complementing natural curves and shaping the waist; and the tummy and hip sculptor (Maria) is designed to complement pear-shaped women.

The swimsuit, which costs £100, is made of ultra soft, high performing fabric that ensures a smooth and flat appearance and comes in a range of bra sizes from 30B to 34G in suits size 10-20. This ensures a very flattering silhouette with double-layed stomach panels to provide maximum support, nipping in at the waist to accentuate curves.

Speedo researched the body shapes of 5,400 women who categorize the female body into three different types - bottom hourglass, hourglass and top hourglass - 95% of women fell into these three categories.

The swimsuits are available in two colours - black and red and more information is available at www.speedosculpture.com.

Photographer Mary McCartney was commissioned to take the launch photos below:




Tonia (above) wears the tummy and hip sculptor



Susan (above) wears the bust shaper



Joy(above) wears the tummy and hip sculptor



All three styles above

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