SHISEIDO LAUNCHES FIRST SERUM TO TRIGGER NEW SKIN CELL GROWTH

Shiseido, the Japanese luxury skincare company, has scored a first in skin care technology with the launch of a new anti-ageing serum that stimulated the skin to produce younger cells.




Bio-Performance Super Corrective Serum, with a relatively cheap price tag of £82, for a top of the range cosmeceutical with proven scientific trials, launches in the UK on Saturday (27th February).

Already top stores such as Harrods are holding client lists waiting to be the first to try this innovative technology.

Bio-Performance Super Corrective Serum contains two ingredients, together called Bio-Regenerist, which have been shown to promote the production of the skin's fibroblasts by up to 27%.

Fibroblasts are cells in the epidermis (skin layers) which are responsible for producing the key constituents of firm and young skin including collagen, elastin and hyaluronic acid.

Shiseido is so confident that this new product works that it has not hesitated in declaring that it works right from day one - in trials on 222 women 100% said their skin felt more resilient - while 92% said they felt their wrinkles has been smoothed.

Shiseido's approach in the development of this new serum was to look at recent developments in regenerative cosmetic medicine, in particular the use of epidermal growth factors (EGF) which cosmetic doctors extract from a patient's blood serum and reinject into the face to encourage skin cell proliferation.

The serum's two key ingredients, in the Bio-Regenerist complex are extracts from
safflower and yeast, which stimulate an increase in EGF protein, which in turn signals the fibroblast cells to renew and proliferate.




As a result these younger cells are able to produce more collagen, elastin and hyaluronic acid - targetting wrinkles sagging, dullness and lack of radiance.

This new product is aimed at women (and men) aged 30+ when the skin first starts to deteriorate.

Shiseido Bio Performance also contains Rose Apple Leaf Extract an antioxidant to help the fibroblasts fight oxidative damage including sun; Super bio-Hyaluronic Acid N – a humectant and Super Plant Bio Exfoliant to natural resurfacing

On sale from 27 February it costs £82 for 30ml. For stockist information call 0207 313 4774.





Results before and after one week of use



Results before and after three weeks of use

NEW ANTI-AGEING GADGETS

STOP - the world's first salon grade radio frequency device for home use Today marked the exclusive world-wide launch of STOP, at the Imagination Gallery in Bloomsbury, London.

This is yet another amazing anti-ageing gadget from those technical innovators in Israel. Priced at just £395, it is a mini version of the in-salon ReGen treatment - to combat wrinkles and cellulite - that I mentioned a few days ago.

It works by using two kinds of radio frequencies to heat up the collagen under the skin. This has an immediate and visable tightening effect. Over the next few weeks it works on the fibroblasts in the epidermis which create new collagen and younger skin.

Powered by electricity, Stop has a safety feature which cuts out when the skin has reached the optimum temperature - and turns on again when it has cooled down.

The radio-frequency energy penetrates a mere 1-3mm and feels like a warm massage. STOP has four metal "poles" which you hold against the skin and massage in circular movements.

It is recommended mainly for facial, neck and decollete use - for lifting sagging jowels and chin, neck lines, facial wrinkles and marionette (nose to mouth) lines. And should be used 2-3 times a week until the desired effect has been achieved.

Certainly the before and after photos that I saw at the launch this device looked fantastic. The gadget is fairly affordable and would probably achieve optimum results after a few of the more powerful salon treatments. STOP goes on sale in September but if you want to be one of the first to get one, and the manufacturers are expecting huge demand, then email us with your name, address and phone number at info@elixirnews.com

WELLBOX TISSULAR THERAPY: Beauty without Surgery!

I was recently invited to try out this new machine, pictured above, from France, by the PR folk at Harrods.

The Wellbox has been one of the best kept secrets of French beauties for a few years now - and it really is non-invasive. It uses a combination of suction and rolling to slim and tone, the body and face.

Again, the theory of how it works is that it stimulates the collagen in the skin. It's a home use machine and easy to use. When I tried it out in the Pharmacy on the ground floor of the store, the technician used it to stimulate the area around my lips.

The suction is really quite gentle and it was an overall enjoyable experience. There was a little bit of redness but my lips looked plumper and younger afterwards.

The Wellbox is recommended for rejuvenating wrinkles, finelines, sagging, generally firming the skin on the neck and décolleté; reducing cellulite and love handles; a flatter stomach and even reduce muscle fatigue.

It may cost £1,000 but in my opinion its well worth it both for the results and the convenience of being able to use it at home. And of course it compares well when you consider how much salon treatments cost. It's on my Christmas present list! There's more info on the Harrods web site Harrods and you can also call the Harrods Beauty Concierge on +44 (0)20 7730 1234.